The Internet CAN Change Your Business
Perhaps the best example of an Impress client truly embracing the power of the internet is www.racsgroup.com who are a payroll services provider based in Warminster. Driven relentlessly by Managing Director Terry Hillier, RACS Group is using their website to jettison their brand into the highest echelons of this most competitive of sectors. Via a comprehensive and visionary period of development, Impress have helped RACS transform their previously ‘static’ site into a dynamic and interactive marketing tool which is reaping rich rewards for the business.
Any business-owners who doubt the ability of the internet to deliver exceptional online experiences for their customers (old and new) should visit www.racsgroup.com. The company offers a comprehensive range of payroll and accounting solutions for contractors or freelancers in need of assistance to ensure their wages, tax and NI contributions are all paid professionally and in line with often complex HMRC legislation.
The very nature of the RACS product offering and the demands of their ‘time poor’ customers dictates that the internet provides the perfect platform to maintain relationships and deliver services to their clients. When Impress took over the development of the site less than a year ago, it was little more than an online brochure, but we shared Terry’s vision that the site could become a portal which would effectively become the hub of the business.
In the first instance, we built a Best Advice Matrix tool which provides contractors with online recommendations as to the most suitable product for their own particular circumstances via an online questionnaire. Technically challenging, the tool added a new dimension to both the business and potential customers who no longer had to phone or email the company to find out which payroll solution suited them.
This development was followed by adding an Application system which enables customers to sign-up to any given product via the site. Details of all online applications are synchronised with the RACS Group database which has had numerous commercial advantages in terms of automating processes, saving time and ensuring that the business is open 24/7.
The next phase took the site to a new level as customers were given the opportunity to create their own account and receive their payslips online. We are now developing this system further so customers actually submit all their expenses online including receipts and mileage claims.
In the course of the site’s evolution we also added a blog to distribute the invaluable RACS monthly newsletter and a Security Certificate to ensure all data and transactions conducted via the site are afforded the highest level of security. The latest development has seen the integration of a Jobs Board which enables Recruitment Agencies to promote their vacancies directly via the RACS digital platform.
The site is now one of the most advanced in the industry and has transformed the day-to-day operation of RACS Group. Traffic levels are increasing every month and over 95% of new business applications are now received via the site. We are now embarking on a redesign of the Home Page and an intensive Search Engine Optimisation Campaign to make sure that this wonderful site continues to deliver exceptional customer service and commercial benefits to the RACS brand.