Devising a retail brand from scratch represents a great challenge for any agency, particularly when the products being sold are as cool as the designer furniture pieces from Vitra, Fritz Hansen and Knoll Studio.
The Sphere Living Design concept offers discerning customers a range of stunning furniture both in their new Clifton-based store and online. The shop also stocks desirable accessories and unique art pieces from established brands such as Iittala and Muuto as well as local artists.
Preparing the brand for launch was an exciting project which encompassed a full portfolio of design work including direct mail posters, point of sale materials, advertising and PR strategy, website build and digital marketing activity.
Our work is now focused on maintaining the advertising and PR strategies to ensure the store is heavily featured in the regional ‘lifestyle’ magazine press. We are also constantly working on the website and digital PR campaigns to increase both brand awareness and sales.
If you are operating in the retail sector and need help with your brand or marketing, please contact Impress as we love consumer-facing projects, particularly when they can be as successful as Sphere Living Design.
