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Branding Strategy - Overview
Impress prides itself as a true full-service marketing agency, and at the heart of that lies a dedication to creating a total brand for our clients. We work best when clients let us loose on their whole promotional mix – including the logo itself, stationery, website, online marketing, PR and advertising – but crucially, also give us a remit to help them build a genuine brand strategy.
We thrive on creating innovative and memorable ideas to assist companies with their brand development; for 3Sphere we devised the concept of a company magazine, we are devising a free recruitment service on behalf of North Wessex Training and are helping Big Bang Events build a training division. All of these strategies are designed to extend the commercial activities of our respective clients, helping them maximize the benefits of their business activities.
For many of our clients, we serve as an outsourced marketing department, and in that way we are able to ensure that each aspect of the marketing strategy works in harmony to add bona fide value to the brand. It’s not just about quick sales – although we help with that too – it’s about something that will last and blossom.
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