Impress Media

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Ascentric Moores NW Recruitment Razortools

Impress Loves

What is Branding?

To actually define a brand has eternally evaded marketing gurus and academics alike. But while they tie themselves up in definitions, a few visionaries are really beginning to understand what having a brand really means. Increasingly, consumers view, and judge, brands in the same way they view other people – they judge on appearances, they form sometimes irrational preferences, and just sometimes they fall in love. Those they love are lavished with gifts, boasted about at to new acquaintances, and above all forgiven their indiscretions.

Branding is about transforming a product or service into a living, loveable being and nurturing the relationship between that brand and its advocates. At Impress, we start with design – appearance is crucial to first impressions and also in building recognition of the product and what it stands for. We have sent a rich variety of companies out into the world, freshly clothed, confident, and ready to knock ‘em dead.

We then work with clients to build integrated branding strategies which continue to re-enforce these good impressions. All marketing activity is really about building a brand, and we build powerful ongoing strategies which could include web marketing, advertising, literature, graphic design, research or any tool in the marketing armoury to ensure that the love affair between your company and its customers continues.