RACS Group commissioned Impress Media to develop a new corporate identity for their rapidly growing payroll services business. Based in
Warminster, the brief was to develop a series of characters which would represent the various sectors in which the company primarily operate.
Given the size and reputation of the business, synchronising the re-brand across all the promotional channels demanded a swift implementation of both the characters and a new suite of logos.
Central to the project was the creation of a funky and memorable brand image which contrasted with the predominantly corporate appearance of their competitors. The new identity
also had to be adaptable to be successfully integrated into a wide range of formats including a re-designed website, eNewsletter system and blog, plus brochures, magazine ads and promotional items.
Completed in less than three months, the new identity has proved extremely popular with RACS’ clients and has added a sense of fun and originality to the business. The dynamic leadership of Terry Hillier dictates that RACS Group is one of the fastestgrowing businesses in the industry, and his commitment to marketing is reflected in the continued success of the company.