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Fit2BSeen

For all those who dream of escaping corporate life and starting a business based on their passions, take note of Fit2BSeen! Sue Kingston, amateur triathlete and aspiring business woman, decided to combine two interests – sport and the internet – and start an online sports clothing business, literally from her kitchen table.

Impress undertook a top-to-toe branding exercise for Sue, starting with a logo and sporting iconography which was used throughout her site and collateral. That naturally developed into stationery, business cards, and a design for a e-commerce website which would be the envy of some of the more established players in the market. Almost every aspect of the website can be updated by Sue herself, giving her the flexibility to get products to market instantly and put in place special offers.

A traffic generation campaign followed, including PR, advertising in Women’s Fitness Magazine, Search Engine Optimisation and Google Adwords campaigns. The site now receives around 6-700 visitors per day and business is brisk.

www.fit2bseen.co.uk