Racewear - Life in the Fast Lane

A challenging online shop built with grant assistance from the Wiltshire & Swindon Rural Regeneration Partnership managed by GWE Business West and so skilfully implemented by Andy Poulton.

On the face of it, just another shopping site, but behind the scenes is a comprehensive ‘back office’ that takes care of order processing, invoicing and payment.

The site enables users to view matching or complementary items, calculate varying delivery prices and sign-up to a mailing list database.

The site also seamlessly integrates with the clients accounting and IT systems in addition to linking directly to a Blog.

Designed and built over a six week period, the site is already generating an increase in orders and improved performance on the search engines.

Owner of the site Max Tyler commented:

The new racewear.co.uk site is crisp, easy to use and is already meeting its objectives - thank you! It must certainly rank as the easiest IT project I have been involved in. The changeover to the new server was completely seamless and all at Impress handled it with aplomb.

Max Tyler, Managing Director, Thin Air Ltd.

Many thanks also to the Business Link SW.

www.racewear.co.uk