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Moores Recycling

Jason Moore, Managing Director of Frome-based Moores Recycling commissioned Impress Media to re-brand his waste management and recycling company. The long-established company offers a fabulous service collecting and processing primarily plastic and cardboard waste from a corporate client-base, much of which is then recycled, sold or in the case of the plastic, used to manufacture pipes onsite. Like their owner, the business is contemporary, topical and flamboyant providing a valuable and ethically sound service in an age where green issues have never been so paramount.

Impress took these themes as their starting point for a rebrand exercise that encompassed corporate identity, stationery, brochure, website and advertising. Given the essence of the business, all printed marketing collateral has been produced on 100% recycled paper which provided various design and reprographic challenges superbly handled by the studio manager, Martin Palmer.

The next phase of the project will centre on PR, search engine optimisation, Google Adwords and additional digital marketing, plus the ongoing advertising strategy in both trade and consumer press.

www.mooresrecycling.com