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North Wessex Training

North Wessex Training, based in Devizes, provides training support and employment opportunities for school-leavers, the unemployed and other ‘marginalised’ groups. Impress began working with NWT in 2004 and in the course of the relationship, revitalized the company’s ‘look and feel’ and overall marketing approach.

Impress created a new logo and company corporate identity that has been followed through both on and offline. A series of funky leaflets, exhibition graphics and complementary website have given NWT a clean and contemporary ‘look and feel’ that is now the baseline for an integrated marketing plan for 2008/09.

Managed by Andrew Pinnell, the new strategy embraces PR, events, media-planning and the creation of a free recruitment agency to help candidates find rewarding careers following their training. Building beneficial relationships with local employers is also a central facet of NWT’s future as the company cements its position as the leading training provider in the South West.

www.northwessextraining.co.uk