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Online Marketing - PR

The internet has provided a massive renaissance for PR, as it becomes essential to drive traffic to websites.

Distributing press releases online has never been easier with a galaxy of news-focussed websites appearing for virtually every sector. The onslaught of blogging has created the internet's very own Fleet Street online. Writing original content and distributing via sites such as Technorati, Stumpleupon and Delicious provides the perfect way to strengthen your company profile and generate traffic. As with all things marketing, it is essential that clients adopt a strategic approach to online PR and monitor the effectiveness of the plan.

Impress has formed a division specialising in devising great PR stories, whose remit includes making sure they get published on the web. We understand that the digital age is something new to many of our clients so we take care of the whole process: writing copy, building blogs, writing electronic press releases, distributing to relevant media and, crucially, following-up with phone calls and relationship building activity. The sheer scale of the internet guarantees that your stories will be read by the people you want to communicate with.

Recent work for 3Sphere illustrates the effectiveness of integrating a blog and online press releases into your marketing mix, as we have used the web to help promote their new company magazine and events programme.