Impress Media

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Online Marketing - SEO

Search Engine Optimisation (SEO) is of critical importance to any commercial website and the debate rages as to whether it is a 'black art'. There are a plethora of theories as to how to get a site high up the natural rankings, particularly on Google, but there are a series of simple steps that can be taken for a site to give a site a fighting chance of a first page position.

For all new sites that Impress build, we implement a basic programme of search engine optimisation techniques including adding suitable meta-data to the site code, producing keyword-friendly copy, adding Google Analytics tracking software and registering the site with major directories. However, we recommend that to seriously take on the might of Google, clients need to embrace on ongoing SEO strategy based on clear objectives and research.

As a Google-recognised agency, Impress has the skills and resources available to implement advanced SEO programmes that are proven to increase traffic levels and general site performance. Every SEO project is different, but most include generating links to your site (crucial in increasing your positioning) and further optimisation of the site itself. The results can be dramatic, as proven by recent work for Audience Systems and Menu Shop. Please contact us for a free initial consultation, and have a look at our SEO top tips.