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Razortools

Proven entrepreneurs Graham Cowdrey and Martin Hill have launched an online business selling a vast array of tools aimed at both the domestic DIY and trade sectors. Impress were commissioned to design and build a website capable of housing over four thousand products supported by a comprehensive Content Management System enabling the business owners to largely manage and maintain the site themselves. The three month project involved building a database with the flexibility to categorise the actual tools catalogue into manageable sections featuring images, prices and product descriptions. Once this had been constructed we built a dynamic and user-friendly website template designed to encourage ecommerce sales.

Having just launched the site Impress is now helping Graham and Martin promote their new venture via search engine optimisation, Google Adword campaigns, bulk emailers and an ongoing PR campaign. The project typifies how the agency work alongside visionary entrepreneurs to establish business projects online and highlights our commercial ability to not just build websites, but to ensure they are given every opportunity to succeed financially. The drive and commercial acumen of our client has proved inspirational throughout the period of the project and all parties are committed to ensuring that this site realises their vision.

The intense commercial relationship between Impress and Razortools is built on trust and an understanding of the Directors business goals ensuring a long-term approach to this stimulating project.

www.razortools.co.uk