Vitra

Since Impress began working for 3Sphere, we have all become increasingly aware of the fabulous array of furniture that is available to the commercial and domestic markets. I admit that I only had a casual awareness of names such as Vitra and Hayworth and knew very little of their history or influence. My knowledge of great designers such as Arne Jacobsen and Charles & Ray Eames was equally limited, so it is a great thrill to be actively using these brands within the strategy we are developing for 3Sphere.

Vitra is a fantastic company, formed in 1957, with a rich heritage that has encompassed the great and the good of the furniture design world for over half a century. Their brand is to die for and is embodied not just by a stunning furniture portfolio, but by the company’s commitment to design excellence and rigorous standards.

Everything about Vitra oozes quality and style; both the Vitra Centre (in Basel, Switzerland) and the Vitra Campus (in Weil am Rhein, Germany) are known for their contemporary architecture and have symbolized the company’s distinctive identity for the past 25 years. The campus even features the Vitra Design Museum which is testament to the global standing of the brand. In 2007, the company celebrated its half century with an exhibition at The Design Centre, London.

Vitra will be featured in the second edition of Sphere magazine to be published by Impress in September 2008. We are all looking forward to producing something very special suitably inspired by the values, vision and traditions of this glorious brand - www.vitra.com

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